Friends show up for friends all the time, because as a friend that’s what you’re supposed to do when your friend needs you. It’s comes with the territory and as President Obama said: It’s law. And even though Claudia and Lydia are yet to meet in person, after nine years of being pen pals, they are most definitely friends.

The strong bond the two share is among other ways illustrated with the crowdfunding campaign Claudia started on Friendfund on Lydia’s behalf. See, in her letters to Claudia, Lydia often wrote how she would like to one day own a farm. Because she always struggled financially, she couldn’t raise enough money to buy a patch of land and go after this dream on her own. She did however manage to afford three goats through the years.

Claudia recently came to Friendfund in the hopes of expediting the process of her friend getting her wish come true. “The three goats are a good start and she takes such good care of them! I know she really wants this,” said Claudia, “And I will help her with the rest.” The German student is optimistic because a number of strangers have already contributed towards the little farm. But more money is needed.

Claudia is not too worried, though. “One day soon, I will visit Lydia on her farm. Of this I am positively sure,” she told us.

If you would like to contribute to this great cause, you can do so here.

For more friendly insight such as this, follow friendfund on Twitter or give us a Like on Facebook.

 

Here at the Friendfund headquarters we believe that when people come together big things can happen. Because there is power in numbers and two heads are smarter than one. This is the mantra of the team as well as the crowdfunding platform we are running. When we started Friendfund the goal was to become the go-to platform for already existing communities everywhere, who had a desire to do something (anything) as a group. Over the years many projects have been funded through our platform and while they could hardly be more different first glance, the types of people behind them are always the same.

Friends, families, schoolmates, beer buddies. Groups and communities from across the board coming to Friendfund to collect money for something (anything) they consider important.

So if that is the spirit of Friendfund, today’s featured pool speaks volumes in favour of communities. It was set up by a citizen of Stendal who is calling on his neighbours to help him raise money for some trees that got destroyed in a random act of vandalism during the long German winter of 2013. The 16 trees were planted in 2011 by the children from the kids club in Stendal, and it was the kids who took care of the trees when from then on out. Sadly, some people get angry at trees sometimes and hurt them for no reason at all.

But the people of Stendal are coming together to plant 5 new trees and reinforce the ones who got damaged. “We will not let ourselves be intimidated by vandalism,” proclaims their funding page. “Plant these trees and fight vandalism by making your surroundings more beautiful.”

You can donate to the Stendal pool here.

For more friendly insight such as this, follow friendfund on Twitter or give us a Like on Facebook.

A big chunk of the working force today works Monday to Friday to raise brand awareness of their company. Viral is the holy grail of the generation employed by the internet one that we spend chasing day in and day out, thinking very hard and creatively about what the next “Charlie bit me” can be and how can it be about us. Alongside cute kids with a British accent, anything that has to do with cats is usually a winner. Sadly some products can be tied into those two concepts more easily than others  and I think we can all agree by now that too much time has been wasted on watching cat gifs, no matter how entertaining they are.

So here’s a non-cat concept, sans cute kids: crowdfunding.

“And what can crowdfunding do for MY brand?” I hear you ask. Well, dear online marketing colleague, quite a bit, as it turns out.

For example crowdfunding is a good way to introduce your brand to your local community. Doing something nice for the blocks that surround your offices will always go across well and so will doing something nice for your employees or together with them. It will also be fantastic bate for the journos you’ve been trying to get to write about your business, as this sort of thing is not yet as commonly done as sending out PR blasts. Although since crowdfunding is on a rising trajectory, this could stand to change. And then nobody will want to write about it and you will need a new plan. So do what you do best now and move at internet speed.

Additionally, crowdfunding is a good way to get news of your product out there into the world and take it for a sort of a test ride, see how it works with your target market and whether it has the potential to achieve the blessed level of virality. All that, plus more, for the price of a bit of out-of-the-box-thinking and a nudge from your PR department.

For more friendly insight such as this, follow friendfund on Twitter or give us a Like on Facebook.

 

 

Even in a world full of bad things happening all the time, there is a special breed of people we can count on: friends.  Also known as the family we adopt along the course of our lives, friends are legally obliged to be there for us, no  matter how irrational, emotional, or straight up crazy we’re behaving. It’s all specified in the contract a person signs when they take on the job of being a friend. Once the contract is signed there is no time left for being wishy washy, because being someone’s friend is nothing short of a serious job.

Maia Waye‘s friends are very well aware of this, which was illustrated beautifully when they got together on Friendfund to collect money in support of Maia’s art and Maia, when she came home one day to find her house had been robbed. The funding pool that raised money that helped Maia go on when she lost everything she had to her name, was one of our fastest closing pools of all times. It only took five days to complete, which apparently surpassed even the expectations of people who set it up.

“The pool creator Tina sent me the link just days after the fundraising began and it had already receached the goal she had set! It was done almost as quickly as it was put out to people,” Maia commented on the generosity of her friends.

In addition to raising money that would help Maia get back on her feet, her friends also campaigned to collect some money she could put towards her art, so she could resume with normal living as soon as possible. They took her art, put it in frames and set up a stall where Maia made her first steps back towards financial independence. “When you’re faced with difficulty your world gets pretty small for a few days until you recover from the trauma of loss. This fund was a BIG bright light to me that told me everything was going to work out and I was going to be ok,” Maia explained. “This was such a heartfelt kind gesture. I never expected people to get together and do such a wonderful thing.”

For more friendly insight such as this, follow friendfund on Twitter or give us a Like on Facebook.